15 Mar 2010

Kid Dangerous Lookbook – Spring 2010

Apparel, Collateral, Design, Marketing No Comments

Lookbooks are meant to portray a clothing brand’s persona while teasing the upcoming season’s line.  Naturally for Kid Dangerous, this required slugging beer at a bowling alley!

The challenge in designing a lookbook is that it needs to be engaging in presentation with every turn of the page, so the layout of each page is very important.

Check out the full lookbook here.

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